217 – Why Choosing Your Name Is So Important

Listen to episode 217 now

Show Notes

Picking a name is hard. When you’re starting a new business One of the hardest things simply how you can go about working out what you’re going to call yourself. It’s a deceptively difficult task. And one you need to take seriously.

Your name should be memorable and it has to be unique. That said, it isn’t something that you shouldn get hung up on. As long as you’re comfortable with the name and it sets you apart – go for it!

Your name choice will really depend on the industry you’re working in. When you start brainstorming for a name make sure you do some searches before you go too attached to a name. There’s a real chance someone is already using it.

Start with a simple Google search to see if the name is in use in your geographical area. You also want to make sure there are no registered trademarks of the name in your country or in a country you might want to operate in someday.

More about this Show

We started Business Legal Lifecycle to create a simple way for you to understand complex legal terms.  Most importantly we want to help you to develop a plan to take your business successfully into the future.  There’s a startling statistic the underscores the importance of developing a solid plan.  The majority of business owners are just seven months away from losing everything.  A single aspect of your business that is not set-up correctly can shut down your whole operation very quickly.   Legal advice is not cheap and even when you can afford it there is often a divide between lawyers and their clients.  We want to close that gap once and for all.  We want to put legal knowledge and tools into your hand to prevent the worst from happening to you.

Twice a week we are going to deliver those tools right to your home or office with Business Legal Lifecycle TV.  We’ll start the week with Fast Fix Monday, a short 5-10 minute video that will tackle a single issue that businesses have to deal with.  Then on Wednesday’s our main show will feature with more fulsome discussions and interviews all delivered in a straightforward and easy to understand format.

Start here to discover your legal risks
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