130 — 5 Reasons You Should Register Your Trademark

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In Show 130 – 5 Reasons You Should Register Your Trademark originally broadcast on Facebook Live on Monday 17 September 2018 we explore this interesting topic.

Show Notes

You trademark is one of the most important parts of your business.  It’s what makes you unique in a crowded market.  Today on Fast Fix Monday we present the 5 reasons you should register your trademark.

1. Liability for an unregistered owner

There is a nightmare scenario that could occur if you don’t register your trademark.  Someone else could register it instead. Then they could demand you stop using your own trademark.   

2. Federal protections

A registered trademark is in effect for the entire country.  Even if you don’t yet operate in other parts of the nation you will be able to at some point in the future if you register the trademark.

3. Presumption of ownership

If you register the trademark you are presumed to the owner of that trademark.  If someone else uses it you will be entitled to damages.

4. Exclusive use

Registering the trademark gives you the exclusive use of it inside that geographical area.

5. Gives you the option to expand

If you don’t stop someone from using your trademark and you expand you may not be allowed to continue to use it in the new location.  Your rights will only apply to the place where you were initially trading.

More about this Show

We started Business Legal Lifecycle to create a simple way for you to understand complex legal terms.  Most importantly we want to help you to develop a plan to take your business successfully into the future.  There’s a startling statistic the underscores the importance of developing a solid plan.  The majority of business owners are just seven months away from losing everything.  A single aspect of your business that is not set-up correctly can shut down your whole operation very quickly.   Legal advice is not cheap and even when you can afford it there is often a divide between lawyers and their clients.  We want to close that gap once and for all.  We want to put legal knowledge and tools into your hand to prevent the worst from happening to you.

Twice a week we are going to deliver those tools right to your home or office with Business Legal Lifecycle TV.  We’ll start the week with Fast Fix Monday, a short 5-10 minute video that will tackle a single issue that businesses have to deal with.  Then on Wednesday’s our main show will feature with more fulsome discussions and interviews all delivered in a straightforward and easy to understand format.

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