Choosing the Right Name?

Are you looking at starting the business and don’t know where to start? Check out this video for fast fix monday to find out how to choose the right name fr your business.

In Show 023 – Choosing the Right Name originally broadcast on Facebook Live on Monday 16 October 2017 we explore this interesting topic.

Show Notes

Today we are going to talk about choosing the right name for your business. You want something that will stand out and will be easy to market. You have to choose something that’s right for you. To get you started we want to run through four tools you can use to choose the right name.

Search Engine

It may seem simple but using Google to search for your idea for a name to see if it’s already in use will save you a lot of time. A web search will also reveal the names of other businesses in the same sector as you which might help you generate some name ideas.

Doman Search

You want to search through existing web domain names to ensure your company name is available with a .com suffix. Go Daddy will tell you whether your web address is available.

ASIC Search

The Australian Securities and Investments Commission keeps a database of all registered businesses in the country. Every company in Australian needs to have a unique name and a quick ASIC search will tell you if the name you want is available.

Trademark Search

Even if the business name is available someone may have already trademarked that name or phrase. You want to ensure that you aren’t going to run afoul of trademark rules and end up in a lawsuit.

Recently we had a client who tried to trademark the name of the business he had spent 20 years building. When we went to register there were already dozens of businesses with that name. It took him months and a lot of money to rebrand the business. You want to make sure you select a unique name so you can protect your business.

More about this Show

We started Business Legal Lifecycle to create a simple way for you to understand complex legal terms. Most importantly we want to help you to develop a plan to take your business successfully into the future. There’s a startling statistic the underscores the importance of developing a solid plan. The majority of business owners are just seven months away from losing everything. A single aspect of your business that is not set-up correctly can shut down your whole operation very quickly. Legal advice is not cheap and even when you can afford it there is often a divide between lawyers and their clients. We want to close that gap once and for all. We want to put legal knowledge and tools into your hand to prevent the worst from happening to you.

Twice a week we are going to deliver those tools right to your home or office with Business Legal Lifecycle TV. We’ll start the week with Fast Fix Monday, a short 5-10 minute video that will tackle a single issue that businesses have to deal with. Then on Wednesday’s our main show will feature with more fulsome discussions and interviews all delivered in a straightforward and easy to understand format.

Start here to discover your legal risks
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