In Show 157- 3 Ways You Can Track Your Leads originally broadcast on Facebook Live on Monday 10 December 2018 we explore this interesting topic.
Generating leads is an obsession for most small business owners. But tracking those leads effectively is often an afterthought. Today on Fast Fix Monday we talk about why tracking your leads is so critical. If you don’t know how to track your leads you don’t know who to reward for the work.
There’s a number of ways to track your leads. The most obvious and old school method is too simply ask your client. Why did they come to you in the first place? You can simply enter that information into a spreadsheet. There are some problems with this method. You are relying on that data to be updated consistently and things can sometimes fall through the cracks.
Unique tracking links can be used for companies selling things through the internet. You can use that link to test the effectiveness of a particular campaign. You can then use Google Analytics to figure out where the person came from be it a search or an email link.
Leads can come from a variety of places. Software will track the lead conversion and detail where the person came from. This is the most comprehensive method and will give you the best results.
#leadgeneration #tracking #analytics #sales #smallbusiness
More about this Show
We started Business Legal Lifecycle to create a simple way for you to understand complex legal terms. Most importantly we want to help you to develop a plan to take your business successfully into the future. There’s a startling statistic the underscores the importance of developing a solid plan. The majority of business owners are just seven months away from losing everything. A single aspect of your business that is not set-up correctly can shut down your whole operation very quickly. Legal advice is not cheap and even when you can afford it there is often a divide between lawyers and their clients. We want to close that gap once and for all. We want to put legal knowledge and tools into your hand to prevent the worst from happening to you.
Twice a week we are going to deliver those tools right to your home or office with Business Legal Lifecycle TV. We’ll start the week with Fast Fix Monday, a short 5-10 minute video that will tackle a single issue that businesses have to deal with. Then on Wednesday’s our main show will feature with more fulsome discussions and interviews all delivered in a straightforward and easy to understand format.